Pay Per Click

WHAT IS PAY-PER-CLICK (PPC)?

---

Pay-Per-Click (PPC) is a form of Internet marketing that is geared towards directing online traffic to websites. This strategy has proven to be effective for a wide variety of businesses in diverse markets. It allows you to not only have a say in the context of your ads but also help you spend your marketing budget efficiently while targeting the users that are actively seeking out your services or products. You can do this by having your ads show up for specific keywords or phrases relevant users are searching for.

PPC: A STRATEGY TO CHANGE YOUR BUSINESS

---

You might have heard this term thrown around and have yet to know what it truly is. This is a great place to start. Not only will we help define what pay per click (PPC) is but we’ll also save you the trouble of looking beyond this point to find your answers about how it can help your business grow.

HOW DOES PPC WORK FOR BUSINESSES?

---

Brick and mortar give your business a physical location, but it is only reserved for those within your proximity. By pursuing the online market you are allowing your business to grow on a much wider scale.

Even Playing Field: Running your ads on popular search engines will give you the opportunity to actively compete with other businesses on an even playing field based on ad budget, bidding, keyword targeting and more.

Ability to Track: You are able to track how much you are spending and how it has translated to your ROI. There is live data on what has been successful with your campaign, who is interacting with your ad and what they do once they reach your website.

Target a Relevant Audience: The beauty of PPC is that you aren’t targeting random people online, but rather, those who are in need of your business and already searching for it.

Cost Effective: You pay for relevant interaction with potential leads and your online ads. The clicks on our ads can translate into real sales for your business.