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Centre & 12th Dental – SEO & Google Ads Growth in Calgary

Centre & 12th Dental is a modern dental clinic in Calgary, Alberta, which is focused on its patients. Offers a full range of general and cosmetic dental services. The clinic's objective was to increase online visibility, attract high-intent local patients, and generate consistent appointment bookings through both organic search and paid advertising. Operating in a highly competitive Calgary dental market, the clinic required a balanced strategy that combined long-term SEO growth with immediate patient acquisition through Google Ads.
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Challenges

Before optimization, the clinic faced:

  • Strong competition from established dental clinics in Calgary
  • Limited organic visibility for high-intent keywords
  • Google Ads campaigns that required tighter targeting and better cost efficiency
  • The need for a sustainable, long-term patient acquisition strategy

Our Strategy & Execution

We implemented an integrated SEO + Google Ads approach to maximize visibility and conversions.

1. On-Page SEO Optimization

  • Used Calgary-centric keywords for meta titles, meta descriptions, and headings.
  • Restructured the Services Page for General, Cosmetic and Emergency Dentistry.
  • Modified website content to improve patient search behaviour.
  • Improved internal linking and overall site usability.

2. Google Business Profile (GBP) & Local SEO

  • Fully optimized the Google Business Profile with accurate business details and services
  • Optimized service categories and added Calgary keywords
  • Motivated and monitored patient evaluations to enhance local trust indicators.
  • Ensured that the NAP (Name, Address, Phone) was consistent across all shopping listings.

3. Content Marketing

  • Created quality local citations along with relevant backlinks.
  • Enhanced authority in the domain and relevance locally.
  • Enhanced appearance for nearby competitive searches.

4. Off-Page SEO & Local Citations

  • Built high-quality local citations and industry-relevant backlinks.
  • Strengthened domain authority and local relevance.
  • Improved visibility for competitive “near me” searches.

5. Google Ads (PPC) Strategy & Performance
In addition to organic growth, we managed and optimized the Google Ads for immediate inquiries on patients with a keen focus on ROI.

Google Ads Strategy Included:

  • Targeting high-intent keywords such as:
    • Dentist near me
    • Emergency dentist Calgary
    • Dental clinic Calgary
  • Geo-targeting Calgary and areas near it.
  • Ad copy and extensions that focus on conversion.
  • Suggest a new global wifi code to manage a shift.
  • We constantly optimize your landing page for better Quality Score and conversions.

Google Ads Performance Highlights:

  • Achieved a strong and sustainable CPA, ensuring cost-efficient patient acquisition.
  • Consistently generated a healthy volume of patient leads and conversions every month.
  • Delivered steady new patient appointments over the years, not just short-term results.
  • Maintained reliable month-over-month performance through continuous optimization.

This approach ensured that the clinic received immediate visibility through paid ads while SEO efforts built long-term organic growth.

Results & Performance Highlights

Organic SEO Results
Metric Before SEO After / Current
Keyword Ranking – “Calgary Dentist” Not in Top 10 5th Position
Keyword Ranking – “Dentist Near Me” Not in Top 10 2nd Position
Keyword Ranking – “Dental Clinic in Calgary” Not in Top 10 5th Position
Organic Visitors (Last 6 Months) N/A 12.4K Clicks
Impressions (Last 6 Months) N/A 1.56M
New Users (Last 3 Months) N/A 11K
Google Ads Impact
  • Consistent patient inquiries and appointment conversions every month.
  • Efficient ad spend supported by a competitive CPA.
  • Reliable lead flow supporting ongoing clinic growth.
  • Strong synergy between paid and organic channels for maximum visibility.

Key Takeaways

  • Top rankings for high-intent local keywords through SEO.
  • Reliable patient acquisition through optimized Google Ads campaigns.
  • Strong CPA performance enabling sustainable paid advertising.
  • Nearly 10,000 organic clicks combined with ongoing paid conversions.
  • Improved brand authority and trust in Calgary’s dental market.

Conclusion

By integrating SEO and Google Ads, Centre & 12th Dental achieved a scalable and sustainable digital growth model:
  • Pervasive presence in Calgary's local search results.
  • Every month, we get new patient inquiries.
  • Supportive paid advertising for long-term organic growth.
  • Both channels yield strong returns on investment.

Next Steps for Continued Growth

  • Expand Google Ads campaigns for new and high-value dental services.
  • Continue producing localized SEO content to strengthen organic rankings.
  • Scale backlink and citation strategies to further improve domain authority.
  • Monitor conversion data to maintain strong CPA and SERP positions.

Want Results Like These?

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