Market Mall Denture Clinic – SEO & Google Ads Case Study

Market Mall Denture Clinic is a specialised denture clinic located in Calgary, Alberta, providing professional denture services including full dentures, partial dentures, relines, repairs, and implant-supported dentures. The clinic operating in a competitive healthcare market sought to improve its local online presence in order to generate high-intent patients and consistent enquiries through organic and paid ads.

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Objectives

The primary goals of this campaign were:

Improve Local Search Visibility: Achieve strong first-page rankings for high-intent keywords such as “denturist Calgary” and “denture clinic Calgary.”
Increase Qualified Traffic: Drive users actively searching for denture services in Calgary.
Generate Consistent Patient Enquiries: Increase calls and appointment requests month over month.
Maintain Cost-Effective Paid Growth: Achieve a strong and sustainable cost per acquisition (CPA) through Google Ads.

Strategy & Execution

A focused local SEO strategy was implemented to drive sustainable visibility and patient growth:

1. Search Engine Optimisation (SEO)

Keyword Research & Targeting: Identified high-intent, service-specific and location-based keywords with strong conversion potential.
On-Page Optimisation: We improved our local-first service pages, meta titles, meta descriptions, headings, internal links, etc.
Local SEO Enhancements: Restructured Google Business Profile optimization, NAP consistency and local relevance signal enhancement.
Content Improvements: Refined service content to clearly explain treatments and patient benefits.
Ongoing Optimisation: Constantly evaluating rank, visitors, and involvement to improve a strategy.

Keyword Rankings (SEO)

Denturist Calgary – Position #7 (Organic SERP)
Denture Clinic Calgary – Position #6 (Organic SERP)
Denture Clinic NW Calgary – Position #2 (Organic Map)

2. Google Ads (Paid Search)
Google Ads played a key role in driving consistent patient acquisition alongside SEO:

High-Intent Campaign Structure: Search campaigns focused on denture-specific and Calgary-based keywords.
Accurate Conversion Tracking: Call and form tracking ensured precise measurement of patient enquiries.
CPA Optimisation: Campaigns were consistently optimised to maintain a strong cost per acquisition.
Long-Term Performance: Google Ads has delivered a steady flow of new patients and conversions every month over the years.

Results & Performance

Organic Data	Numbers
Total Clicks	864
Total Impressions	148,003
Total New User	1128

Google Ads Performance Highlights

Consistent Monthly Conversions: Successfully generating patient calls and appointment requests every month.
Strong Cost Per Acquisition (CPA): Achieved and maintained a cost-effective CPA while preserving lead quality.
Reliable Patient Growth: Paid campaigns have delivered a consistent number of new patients over the long term.
High-Intent Lead Quality: Ads target users actively searching for denture clinics and denturists in Calgary.

Business Impact

Increased visibility across Google Search and local results in Calgary.
Consistent flow of qualified patients through SEO and Google Ads.
Improved marketing efficiency with a balanced organic and paid acquisition strategy.
Strong digital foundation supporting ongoing growth for a specialised healthcare practice.

Conclusion

The Market Mall Denture Clinic became noticeable in local searches after we combined the use of SEO and Google Ads to get patient inquiries and growth in Calgary. Through our vigorous efforts, we consistently create monthly conversions. Furthermore, the campaigns are helping this clinic become the go-to place for denture care in Calgary, Alberta.

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