SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING SOLUTIONS
Social media marketing (SMM) has taken off in the last few years and has grown to be one of the primary ways for society to engage with one another. Facebook, Twitter, Instagram, Pinterest and other popular platforms have been pivotal in online marketing campaigns because of the heavy social interaction these sites facilitate. Our team conducts research on how social media marketing can impact your business before we develop in-depth strategies and marketing material that can help your business grow online.
KEY FACTORS: FOCUS, PLANNING & TIMING
Successful social media campaigns are done through careful thought into what is being posted, engagement factors, and the duration of the campaign. We help ensure that you are maximizing on your social engagement by focusing on these components before scheduling out posts on your social platforms.
Our social media marketing managers work tirelessly to ensure that you are informed about different ways to enhance user engagement by implementing necessary social media strategies such as boosted posts, giveaways, sweepstakes, and other ways to grow and engage your audience.
HOW SOCIAL MEDIA CAN IMPACT YOUR CAMPAIGN
1. Generate More Traffic to Your Site – A good social media campaign can drive more traffic to your website with the right logistics, creativity, and strategies in place. This can positively affect your SEO rank and efforts.
2. Establish Your Brand – Social media is a whole different animal and when it comes to influencing public opinion on your brand, it can be a defining factor. What you post, the way you present it, and how you disseminate it can help encourage your target audience to not only engage with your brand but also become a customer.
3. Data is Trackable – Social media campaign results are able to be tracked by using Google Analytics, which can help you factor in how well your business is making sales (or conversions) online. This can determine your future social media marketing budget and where you allocate marketing budget.
4. Paid & Unpaid SMM – While it is important to promote your services/products through promotional ads geared at your target audience, it is equally as important to make regular posts to your business page so that you can provide useful information and stay relevant. Without consistent posts it’s easy to be forgotten and replaced by the next best thing.